On November 7th, we held an orientation session for the production of a tourism PR video for Shinagawa Ward in collaboration with the Waseda University Advertising Research Group.
Students divided into six groups to create tourism PR videos for Shinagawa Ward, and selected the best videos to be aired within the ward.
At this orientation, a ward staff member explained the ward's tourism initiatives and the theme and purpose of the tourism PR video.
〇Theme: PR based on the booklet “Shinagawa Tatsujin (Play Edition)” which lists experience contents and leisure spots in the ward.
〇Purpose By producing videos from a student's perspective, we will communicate the appeal of Shinagawa's participation and experiential content to young people and further improve recognition.
After the ward staff's explanation, students asked many questions and gave opinions, which led to deeper discussions on how to create better videos.
In December, we plan to receive presentations from each student group and decide on the best works.
*For "Shinagawa Tatsujin (Play Edition)", please see the Shinagawa Tourism Association homepage below.
https://shinagawa-kanko.or.jp/wp-content/uploads/2023/09/0c374fed817618e80fa663e3fba61451.pdf
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Culture and Tourism Division Tel: 03-5742-6913
Shinagawa Ward official Instagram “wa.shinagawa”